Skip to content

At What Comes Next LLC, we believe in the transformative power of AI—not as a replacement for human intelligence, but as a tool to enhance it. Our mission is to drive progress, innovation, and real-world impact while maintaining an unwavering commitment to ethical, transparent, and accountable AI practices.

To uphold these principles, we align our AI development and deployment strategies with globally recognized standards, including the NIST AI Risk Management Framework (AI RMF) and our membership with the International Association of Privacy Professionals (IAPP).

This pledge ensures that every AI-enabled solution we create—especially The Catalyst—empowers people and organizations, reinforcing trust in AI as a force for positive change.

Our Commitments

1. Governance: Setting the Standard

We implement strong AI governance structures to ensure our solutions meet ethical and regulatory standards. This includes:

  • Regular internal reviews to assess adherence to ethical AI principles.
  • Clear accountability for AI-related decisions at every level of our organization.
  • Active engagement with standards organizations such as NIST, ISO, and IAPP to contribute to the ongoing development of ethical AI frameworks.

2. Transparency: Demystifying AI

We pledge to provide complete visibility into the design, purpose, and limitations of our AI tools. This means:

  • Clear documentation of data sources, methodologies, and expected outcomes.
  • Readable, accessible explanations of AI functionalities for both technical and non-technical audiences.
  • Open communication about risks, biases, and mitigation strategies.

3. Risk Management: Identifying and Addressing Challenges

Our risk management approach follows the NIST AI RMF core functions:

  • Map: Identifying contexts, risks, and stakeholders affected by our AI systems.
  • Measure: Quantifying potential risks and impacts of AI deployment.
  • Manage: Implementing controls and processes to address risks effectively.

4. People-First Design: Enhancing Human Potential

AI should augment human intelligence, not replace it. We design our solutions to:

  • Ensure fairness, equity, and inclusivity in all AI-enabled products.
  • Actively seek feedback from diverse stakeholders to refine our practices and solutions.
  • Prioritize human oversight and control in all AI-powered systems.

Working SustAInably: Our Approach to AI-Generated Content

We use AI as a tool, not an author. The SustAInable philosophy—our approach to responsible AI—ensures that AI-generated content is always:

  • Created in collaboration with a human, never blindly automated.
  • Reviewed, refined, and contextualized before publication.
  • A tool for execution, not a shortcut for insight.

When I write freehand, I’ll sign it. If you see ~JR at the end of a post, that means I wrote it directly, no AI involved.

No AI-generated flags. We don’t label AI-assisted content because AI is just another tool, like grammar check or predictive text. One day, AI-assisted writing will be the norm, and labeling it will seem as unnecessary as marking a document “spell-checked.”

How We Stay Accountable

  • Regular Audits – Ongoing assessments of our AI tools and practices to ensure alignment with our ethical commitments.
  • Collaboration with Experts – Through NIST, ISO, and IAPP, we stay ahead of evolving industry best practices.
  • Open Channels for Feedback – We invite clients, partners, and the broader community to engage in conversations about ethical AI.

This pledge reflects our commitment to trustworthy AI development and sustainable innovation. At What Comes Next LLC, we don’t just analyze change—we drive it.